The Gift Capacity estimates how much your person can afford to give in a five-year period to all the institutions they support, in total. Five major components make up the score and a formula is used for each to determine which information is included and in what amounts.

  • Note: you can adjust these percentages to make the score more accurate for your area and/or constituency! To learn more, see the Custom Giving Capacity Guide.

This article will cover:

  • Formula Components
  • Income
  • Real Estate
  • Stock
  • Pension
  • Charitable Giving

Formula Components


Income is either directly drawn from data or imputed based on other data sources. The sources that are involved with income calculation include but are not limited to the following:

  • Market Guide
  • Hoovers
  •  GuideStar
  • Household Profile
  • Census Data
  • Real Estate

A little more detail:

  • Income derived from current real estate is calculated using a formula based on the property market value, first loan amount, and age, if available.
  • Household Profile and Census information is based on demographic (as opposed to hard asset) data. The default age of the individual is set to 40, but you can change the age by supplying that information in an Advanced Search or screening.

Value in the Giving Capacity: 10% of ((their income X (age - 22)) X 10%).  The 22 represents how many years on average they have probably been in the workforce.

Real Estate

Real Estate information pulls in current property records, with details factoring in ownership, site address, property details, tax information, most recent sale information, loan information, and more. 

Value in the Giving Capacity: 5% of their Highest Real Estate Value.


Insider stock information is derived from Wealth ID and Thomson Financial SEC listings. Insiders are individuals who own 10% or more of a public company and/or are one of the key decision makers at said company (all other stock is private). 

Value in the Giving Capacity: 10% of (the individual’s direct holdings, + value of sales transactions from the last 3 years).

  • Note: You can find more detailed insider stock data using Pinpoint in the Specialty Search Tools.


Pension information is derived from Federal Form 5500 databases. Usually the number of plan participants is less than or equal to 5, and this data represents 5% of pension plan payments (3/4 of total plan value) for a period of five years. 

Value in the Giving Capacity: 5% of (the Pension Value X 5)

Charitable Giving

Charitable Giving information is sometimes derived from Political and Philanthropic giving databases, but it more often draws from any giving history you have provided to WealthEngine. 

Value in the Giving Capacity: 100% of (total gifts to you + total Political & Philanthropic gifts).