As you begin to work with WealthEngine profiles, it’s important that you understand how they are structured and where different types of information are stored. After all, there’s a lot here and you want to make the most of that data!
- Note: to really optimize your work, make sure you check out our Reading Profile Best Practices Guide!
This article will cover:
- Top Section
- Research Details
Even as you move between the different sections of the profile (Summary, Research Details, Connections, and Notes), the top section will remain frozen. Pay attention to these fields; they’re important enough that you’ll always want them easily accessible.
The Badges are essentially labels that can act as quick indicators of certain qualities. There are a number of different labels that can appear, and they will be greyed out if they don’t apply. Some are provided entirely by WE and you won’t be able to edit them (e.g. _____), while others, such as IC Member, will only be applied if you choose to mark them. You can do so one-by-one on individual profiles, or en masse in your My Profiles section.
- Note: For more information on the IC and MD badges, see our Inner Circle and Major Donor Guide.
TagsIf you created a custom tag in My Profiles, this is where you can now attach it to your person. When you are reading the profile, the tag acts as a reminder that this particular individual fits into one of your personalized categories. Whether you want to identify “top donors” or “gala attendees,” you can invent your own tags to match.
If you return to your My Profiles section, you will also find that you can use the Filters function to pull a list of all the people in your file who have that tag.
- Note: For more information, see our Filters and Tags Guide.
P2G and WealthScore
The Propensity to Give (P2G) and WealthScore (WS) are our flagship scores and the ones on which you should place the most focus.
The P2G is the only score that can look at all of the information in the profile before making a decision about that household. While it of course considers traditional wealth and assets information, it goes far beyond that to identify specific data points that correlate with major giving behavior. The P2G is a complex score and you will want to have a thorough understanding of how to read those two-digits.
The Wealth Score is designed as a measure to further segment your results if you are trying to distinguish between two individuals who have the same P2G. It uses that initial P2G as a foundation and then applies modeled Wealth Ratings as an additional layer to clearly identify which person you should prioritize.
While the profiles provide a wealth of information, you may want to do some external research. Knowing this, we’ve tried to make it just a little easier for you. Rather than having to open up a new tab, navigate to LinkedIn, and then type in this individual’s name, now you can simply click on the (picture) icon.
Open searches in Google, facebook, LinkedIn, twitter, and Zillow – all from within our profiles!
- Note: When you click on the icon, it is pulling you to another website. Any information you find there isn’t provided by WealthEngine.
The Profiles are built by linking various data points together because they have enough commonalities that WE can conclude that they apply to the same person. Not all of these connections are created equal, however, and this is what we call the Quality of Match (QOM). In particular, WealthEngine draws a deliberate line between data points that share both a full name and address (H - High) and those that don’t (M - Medium). When you open up a profile, the only Medium QOM data that you might see is Charitable Donations, FEC Contributions, or SSDI Death Index data. Everything else is entirely High QOM. Medium QOM data points generally aren’t included in the profile because, while they may look like they apply to your person, there’s not enough for our system to be sure. However, you can choose to pull that Medium QOM data into the profile using the Find More feature at the top of the page!
While this function will add records to the profile, they won’t factor into the scores unless you independently choose to verify them.
- Note: Before the WE9 product release, profiles did include Medium QOM, though they didn’t impact scores. In the new profiles, you now have more control over whether you see it or not.
Here you can find a few more abilities:
When it comes to changing the profile itself, Mark as Inner Circle and Mark as Deceased simply allow you to apply those Badges to the profile. Add Supplemental Information, on the other hand, is a little more involved. There may be times when you know something that isn’t in public data (e.g. their income, date of birth, or a new piece of real estate) and you want that to be factored into the profile; here you can do exactly that! Once you enter that information and then hit Save, the scores will be recalculated.
Whether you choose to customize the profile this way or not, sooner or later you may want to download it. If you click on Download Profile, you can choose between the Basic and Detailed options (Basic will provide you with a document covering the summary page, whereas Detailed will give you the entire profile). However, these are two extremes and it’s possible that neither works for you. If that is the case, you can tell the system exactly which types of data and research details you want to download with the Manage Custom Profiles option.
The Summary page is the entry section of the profile.
It provides basic demographic and contact information, as well as key wealth and giving scores – namely the Wealth Ratings (Net Worth; Total Assets; Cash on Hand; Estimated Annual Donations) and Gift Capacity. Please note that the profile’s most critical scores, the P2G and Wealth Score, are not a part of the Summary and instead remain frozen at the top of the profile, regardless of what section you are in.
There are however sections for Contact and Demographics, Biography, Wealth, Giving, Real Estate, Career History, Other Address Data, and Holdings if we have it. Keep in mind that the Charitable Donations, FEC Contributions, and SSDI Death Index data may or may not apply to your person; we don’t have enough information to be sure.
- Note: For more information on those key scores, see our Ratings and Scores Guide.
Research Details is the largest section of the profile. This is where you can dig deeper into the data in order to view, validate, or even delete the actual records themselves. Because this data is what comprises the profile, any changes you make will automatically cause the scores to recalculate.
The records are first listed under the data source that is providing and those sources are then presented under one of the following categories: Residential; Real Estate; Biographical; Positions; Donations; or Investment Transactions.
For example, insider stock records are from the Wealth ID Securities data source, which in turn is categorized under Investment Transactions.
When looking through Research Details, keep in mind that you can collapse and expand these categories at will so that you don’t have to scroll through every single record to find the ones in which you are most interested. You also can apply a filter in order to specifically see the data that is: no longer current; you have marked as being verified; and/or was added by you, either individually or using the Find More feature.
- Note: For more, check out our Editing Profiles Guide.
The Connections section identifies other people with profiles that the system can see have a connection with your prospective donor. You can think of it as being like LinkedIn, but with public data. You will be able to see them either in list form via the Table View or as a graph in the Chart View:
- Note: The Chart View is both more dynamic and a little more complex. Make sure to check out our Connections Guide for a detailed overview of how to read it.
Who are they?
Their Full Name is clickable and will actually take you to that connected person’s profile!
The Net Worth Range and P2G indicators allow you to easily view and filter by some of their key scores. You can use this to get an immediate gauge on how promising they might be.
- Note: For more information, see our Ratings and Scores Guide.
If you apply the Inner Circle filter, this tells you that each remaining person is not just connected to your prospect – they are also a member of your Inner Circle! The fact that you both know this individual means that you may be able to get a warm introduction. You can use this to make sure you are fully leveraging your existing relationships.
- Note: For more information, see our Inner Circle How-To Guide.
What is the connection?
The fact that there’s a connection between two people doesn’t necessarily mean they are best friends! The Relationships field identifies the type of connection, be it a direct family member, or a high-level business or nonprofit tie. Different types of relationships are assigned certain point values based on their closeness.
If it is an organizational tie, it will be further identified in the Company and Position fields.
How close is it?
Total Connections tells you how many overlaps the system has found between this individual and your person. For example, some close partners work together frequently and sit on multiple boards together.
The Strength rating combines the number of overlaps and the ‘Relationships’ point system to give you an overall number predicting the level of closeness between your person and that connection. The higher the number the better.
If you wish to make a note to remind yourself about a key piece of information or something you want to research further, you can create, view, and edit those here.