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General Terms

Modeling

Descriptive

Prescriptive

Look-Alike

Custom

Super-Custom

Enterprise

4-Pack

Dependent variables

Independent variables 

 

Model Types

Major Gift Model

Planned Giving Model

Next Ask Amount Model

Likelihood to Give (L2G) Model

Mid-Level Gift Model

Annual Giving Model

Sustainer Model

Donor 360 Model

Donor Lifetime Value Model

Acquisition Model 

Conversion Model: Convert people who are in a transactional relationship with you (e.g. they attend plays) to become donors.

Up-Sell/Cross-Sell Model

Retention Model

Clustering Model

Segmentation Model

For-Profit Models

Customer Lifetime Value Model