WealthEngine’s Likelihood to Give (L2G) Model allows you to identify who, among the constituents in your donor base, is most likely to give again to your organization. Unlike P2G, which measures a donor’s tendency or inclination to give, the L2G model measures the relative likelihood that a donor will give again.

The attached article will cover:

  • What you will learn
  • When to use it
  • How long it takes
  • Deliverables
  • Customer and WE Attribute Inputs
  • Model Output