WealthEngine’s Likelihood to Give (L2G) Model allows you to identify who, among the constituents in your donor base, is most likely to give again to your organization. Unlike P2G, which measures a donor’s tendency or inclination to give, the L2G model measures the relative likelihood that a donor will give again.
The attached article will cover:
- What you will learn
- When to use it
- How long it takes
- Customer and WE Attribute Inputs
- Model Output