Utilizing the RFM Score

What is RFM?
What is RFM?  RFM (Recency, Frequency, Money) is a calculation frequently used by WealthEngine clients who collect donations: advocacy, education, and h...
Wed, 4 Dec, 2024 at 8:27 AM
How to Calculate the RFM Score
You will need to complete a screening before the RFM score can be completed, in addition your screening file must contain your organizations giving history....
Wed, 4 Dec, 2024 at 10:12 AM
The Giving vs Capacity Report
The Giving vs Capacity report can be located within the Analyze tool, you do not need to calculate the RFM score before completing the analysis. This report...
Wed, 4 Dec, 2024 at 10:05 AM